Nathalia Goodman

About Nathalia

A better job title for Nathalia would probably be 'Chief Moments Officer'. Her ethos in everything she does is centred on creating impactful moments which create the emotional connections needed to drive engagement, shift mindsets and build commitment.

Nathalia's path to marketing was not a traditional one. She began her career as a leading clinical nutritionist in Rio de Janeiro, specialising in the sensitive work of helping people with severe eating disorders. This experience provided her pathway into marketing where she began driving awareness campaigns in Brazilian schools to prevent eating disorders in children and teenagers. It was here she discovered a natural affinity for shaping messages and experiences that create powerful, human connections and truly influence thinking and decisions.

After moving to Switzerland in 2007 for her IOC-sponsored master's degree, she worked with the United Nations as a project manager before moving to Trafigura where she led all experiential marketing and VIP hospitality.

In 2015, Nathalia joined Logitech and was instrumental in its brand transformation. Her work with their Ultimate Ears brand and VIP customer marketing helped shift them from being seen as purely a computing peripherals provider, to a modern, best-in-class brand across multiple categories. Her 'moment-based' marketing strategies were key to helping to redefine Logitech's entire approach to its marketing globally.

Moving to the UK in 2017, she honed this specialism, first developing experiential marketing strategies for large tech companies like Infinera and Autodesk, before turning her focus to driving integrated multi-channel strategies for scale-up businesses including The BucketLust, Dext, and Ometria.

Since returning to Switzerland in 2023, Nathalia is a driving force behind the start-up Expat Expo, creating a community and access to services for expats living in Switzerland, while also bringing her expertise to ClarusBlue. She supports our clients in developing marketing strategies and operating models that truly fit their ambitions and is also the genius behind the experiential components of our Leadership & team Performance Workshops, designing those powerful, lasting moments for our clients.