Website Terms of Use

    Last updated: 20 August 2026

    1. Who we are

    clarusblue.com is operated by ClarusBlue Consulting Limited, a company registered in England and Wales under number 09515298, with its registered office at 76 Bridgford Road, West Bridgford, Nottinghamshire, NG2 6AX. You can reach us at info@clarusblue.com.

    2. What these terms cover

    These terms govern your use of this website. They are short deliberately, because this is a website rather than a shop. You cannot buy anything here and you do not have an account.

    By using the site, you accept these terms. If you do not accept them, please do not use the site.

    These terms do not govern any work we do for you. If you engage us, that work is governed by a separate agreement signed by both of us, and nothing on this website varies it. Where anything here and that agreement disagree, the agreement wins.

    3. What this website is, and is not

    Everything on this site is published for general information. It is not professional advice, and it is not advice about your business.

    We put a good deal of care into what we publish, and we still would not want you to act on it alone. Our articles, service descriptions and frameworks are written for a general audience and cannot account for your circumstances. If you need advice about your own situation, ask us, or ask somebody else, but ask somebody.

    4. The AI Reality Check

    The AI Reality Check deserves its own section, because it produces something that looks more personal than it is.

    It is free, and it is automatic. You answer a short questionnaire, and a large language model writes a report from your answers. Nobody at ClarusBlue reviews it before you receive it.

    Three things follow from that, and we would rather say them than let you find out.

    It is only as good as the answers. We do not verify anything you tell us and we cannot see your business. The report is a structured reflection of what you said, not an assessment of what is true.

    It is a starting point, not a decision. The report is designed to be worth reading and to make a first conversation better. It is not professional advice, and you should not commit money, people or time to a course of action on the strength of it alone.

    It changes. We improve the tool, so the same answers may produce a different report in a month. Your report is a snapshot rather than a settled view.

    Your report is delivered through a private link. The link does not expire, and anyone holding it can open the report, so treat it as you would any other private link. We are not responsible for what follows if you share it.

    To the extent the law allows, we are not liable for any decision you take, or do not take, on the basis of a report.

    5. Our content

    We own, or have the right to use, everything on this site: the words, the design, the images, the frameworks and the reports the site generates.

    You may read it, print it, and share it inside your own organisation, provided you do not change it and you say where it came from. Beyond that, please ask, and the answer will usually be yes.

    One specific request, since this is our own field. Please do not use the content of this site to train, fine-tune or evaluate machine learning models, and please do not scrape it in bulk for that purpose. We are not against the technology. We would rather be asked.

    6. Using the site properly

    Please do not:

    • try to reach any part of the site, or any system behind it, that is not meant to be public
    • interfere with the site, introduce anything malicious, or attempt to overload it
    • use automated tools to collect data from the site in bulk, or to submit our forms
    • attempt to work around any rate limit or other technical restriction
    • use the site for anything unlawful, or to send anything unlawful to us

    We may restrict or withdraw access if any of that happens.

    7. Links to other sites

    Where we link to somebody else's site, that is because we thought it was useful, not because we have checked it. We are not responsible for other people's websites, their content, or what they do with your information.

    8. Availability

    We do not promise that the site will always be available, or that it will be free of errors. We may change it, suspend it, or withdraw parts of it without notice. None of that gives rise to a claim.

    9. Our liability

    Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else the law does not allow us to limit.

    Subject to that, and so far as the law allows, we are not liable for any loss arising from your use of, or inability to use, this site, nor for any loss of profit, revenue, business, goodwill, data or anticipated saving, nor for any indirect or consequential loss of any kind.

    These terms are written on the basis that you are visiting in a business capacity. If you are visiting as a consumer, nothing here affects rights you have that cannot be excluded.

    10. Privacy and cookies

    How we handle personal information is set out in our Privacy Policy, which also explains what cookies we set, what they do, and how to change your mind about them.

    11. Changes to these terms

    We update these terms when what the site does changes. The date at the top tells you when we last did so. The version that applies is the one published at the time you use the site.

    12. Governing law

    These terms, and any dispute or claim arising out of them, are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction.

    13. Getting in touch

    If anything here is unclear, or you want permission for something section 5 does not allow, email info@clarusblue.com and ask.